Harshit Vij is the Founder of Freecultr, one of India’s fastest growing digital first premium innerwear brands for men and women. Built with a deep understanding of the modern consumer, Freecultr is reimagining everyday essentials by combining design, comfort, and technology, positioning itself as a strong challenger to legacy innerwear giants in India. Harshit holds a full time MBA in Marketing and has further strengthened his strategic acumen through executive programs at the London School of Economics. He began his career with Fortis Healthcare, where he spent over a decade in strategic and optimization roles, working closely with senior leadership including the Vice Chairman and CEO. His experience in driving operational excellence and large scale business transformation laid the foundation for building a high performance consumer brand.