Arun AB is the Vice President of Executive Brand Outlets (EBO) at Libas, India’s leading ultra-fast fashion Indian-wear brand. He spearheads the growth, profitability, and scalability of the brand’s exclusive retail network countrywide.
He also oversees retail strategy, store expansion, operational excellence, P&L ownership, team leadership, and customer experience design. Collaborating with cross-functional teams in sourcing, marketing, supply chain, HR, finance, and technology, he builds future-ready store models that prioritize efficiency, profitability, and consumer-centricity.
Arun holds a Master of Fashion Management (MFM) in Retail Management from the National Institute of Fashion Technology (NIFT), Mumbai, and a B.Tech degree in Textile Technology from K.S. Rangasamy College of Technology, Tamil Nadu. His educational background has equipped him with the necessary skills to integrate product knowledge, operations, and consumer insights seamlessly.
With over 15 years of experience in the fashion and retail sectors, Arun has in-depth knowledge in buying, merchandising, large-format retail, EBO expansion, and national operations. Throughout his career, he has held senior leadership roles at distinguished organisations, including Reliance Retail, Vedant Fashions (Manyavar-Mohey), Aditya Birla Fashion Retail (Allen Solly), and Kamya Hastakala Arts & Crafts, before joining Libas in October 2024.
Arun has led pan-India operations for expansive store networks, emphasizing revenue growth, productivity, and cost optimization; managing COCO and FOFO models to boost partner profitability; scaling EBO networks while enhancing KPIs and customer metrics; building and mentoring multi-city teams; and devising scalable retail models attuned to brand identity. This has helped him grow from an operational executor to a strategic visionary.